Cover photo by Dolf Van Stijgeren.
Whether you’re a hobbyist, an amateur, a professional, or anything in between, getting your photography out there can seem like a daunting task. But let’s face it, it’s even more frustrating when you are putting time and devotion into your craft for no one to see it. To help put an end to that, we’ve put together some top tips on how to get your photography work seen.
Know your audience
First things first, it’s important to know your audience. Who is going to be looking for your service and where? Now this will differ depending on what kind of photographer you are. For example, couples in search of a wedding photographer will not be looking in the same place as those looking for someone to shoot an editorial piece. It sounds obvious, but you don’t want to spend day after day curating your Instagram account if your audience will never think to look there.
Create a website
These days the first place to look for anything is online, and thankfully the time of struggling with HTML is long gone. There are so many website builders out there, both easy-to-use and high quality, that there really is no excuse to not have your own photography website. As well as displaying your work, why not have a blog on your website too? Having some writing on your website is a great way of injecting some personality behind the images, and helps to differentiate you from your competitors. It may just be the difference between someone booking a job and not!
Use social media
A great way to promote your work and website online is through social media. With a stunning image and a few cheeky hashtags, you have the potential to reach thousands of people with the click of a button. If you need some tips on taking your social media game to the next level, take them from our resident Social Media Manager.
You can gain some exposure by entering photography competitions (and possibly be in with the chance of winning an awesome prize). If you’re very lucky you may even get some feedback on your work from industry professionals. Be aware of competitions that charge a huge fee to enter, and make sure to read the small print thoroughly before entering. It’s normal for the host to want to be able to use your photo within the bounds of the competition. But beware of terms and conditions stating that they have the right to use your photo for any other purposes without payment or even acknowledgement.
Photo sharing communities
Another way to get your work noticed would be to share it on photo sharing networks such as 500px, Flickr, EyeEm, and Instagram. They all have fantastic communities of photographers, and are a great place to network and get feedback on your photos. But aside from the well known networks, there are other places that could help you promote your work. Take a look at some photography forums. Surprisingly Reddit can be a good option, with the Subreddits r/pics and r/photography in particular. Joining a Facebook group or going along to an Instagram meet-up is a fantastic opportunity to meet the people you have been networking with online.
By far the best way to get your work noticed is to keep shooting. Spend time improving your craft; it’s important to keep learning new techniques and pushing boundaries in your work in order to stand out from the crowd. Go along to exhibitions and look at the work of others. Find out what you don’t like as well as what you do. This will really help when it comes to perfecting your style and finding your niche. And while you’re at it, why not try giving Triggertrap a go?
Speaking of getting your work out there... Don't forget to tag any photos you take with Triggertrap using @Triggertrap and #Triggertrap. We might just share them with our community as well!